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在全球业绩稳健增长的基础上，中国市场以持续的门店扩张、可观的客流与会员规模，支撑起公司近四成的全球新增门店任务。
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尽管智界官方一直宣称“凭天赋，去颠覆”的品牌主张，以及“年轻、先锋”的品牌形象。但偏向手动操控驾驶乐趣的运动车型，和华为智驾底盘座舱拉满的自动驾驶之间，出现了品牌调性和车型本身的裂痕，短期内很难弥合。这也让智界品牌在用户心智特别是年轻消费者中变得模糊。
The company describes its platform as "the Android of robotics," offering a universal canvas where developers can build apps for different robots, cameras, sensors and more. Meta has expressed interest in pursuing a similar business model.